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Why Toledo?

Toledo has a rich demographic profile that closely matches that of the overall U.S.  In fact, the Northwest Ohio city has even been dubbed "the new Peoria" in recent years after serving as a testing ground for new Taco Bell menu items.  In an article from The Toledo Blade, GLM President Dr. Lori Dixon, PhD put it this way: "Toledo is a very typical city and so we are very representational of what [is] happening in typical cities across the United States.  Our employment levels, education levels, and other important demographic variables are near which would be found in other areas.”

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